We Create The Racers Of Tomorrow
Primal Racing provides the instruction, service, and vehicles you need to succeed on track!
2022 DEALER OF THE YEAR!
Primal Racing Group is thankful for receiving this award from Radical Motorsport! We are happy for all the clients we had the pleasure to work with over the past year!
If you are interested in purchasing a Radical then give us a call at 770-573-1010!
PRIMAL RACING GROUP
Primal Racing School
Learn hands-on from some of the world's best racing instructors. Master the skills needed to shave lap times. Gain an edge on the competition.
Programs & Experiences
We teach everything you need to know to become a fully formed driver: the fundamentals, the technical expertise, and the instincts you need to make tough decisions in a literal heartbeat.
Primal Motorsports
Advance your competitiveness with the absolute pinnacle of vehicles for their price and performance tier. We partner with Radical Sports Cars, Rush Auto Works, KTM, and build Ultima and spec Mazda’s to give you access to the absolute best options in race-ready and high-performance vehicles.
Primal Performance
Keep your vehicle at its absolute peak. Worry less about the machinery and more about how you're going to master those turns. Derive more satisfaction from your motor vehicle investment.
Services include: Vehicle storage, Regular maintenance, Arrive-and-drive, Analytics-based performance optimization (dyno and data analyzation), and Race-ready car modifications
Our Home Is AMP – Atlanta Motorsports Park
AMP is the premier motorsports competitive track and country club in the Southeast. We think there's no other place like it on earth. Between our trackside school, outstanding on-premises businesses, special events, and all the trackside amenities you could ever want, AMP is the perfect place to fulfill your competitive instincts.
Primal Instructors
We believe our people are our strength. They are the energy behind our programs and the heart of our reputation. The expertise, knowledge, and care provided by our staff are at the centerpiece of our offering and differentiate us from the rest.