Primal Racing Partners with P1 Motor Club to Open World’s Largest Radical Dealership

New venture aims to revolutionize motorsport experiences in Florida with the launch of Radical Palm Beach

January 16, 2025 – Primal Racing, a leading dealer and racing school for Radical Motorsport, has teamed up with P1 Motor Club to launch the world’s largest Radical dealership, Radical Palm Beach. The new dealership will be housed at P1 Motor Club’s state-of-the-art R&D Park, located 45 minutes north of Palm Beach, Florida, and promises to offer motorsport enthusiasts an unparalleled driving experience.

Radical Motorsport, a UK-based race car manufacturer, is one of the world’s largest producers of high-performance track cars, known for their cutting-edge design and exceptional racing pedigree. Primal Racing’s Radical Palm Beach will showcase the full lineup of Radical race cars, including the SR1, SR3, and SR10 models, in a sprawling 40,000-square-foot showroom. In addition to sales, the dealership will offer full service, maintenance, and storage for customer vehicles, solidifying its position as a premier motorsports destination in the U.S.

“We are thrilled to partner with Primal Racing and to bring the world’s largest Radical dealership to our members,” said Ari Straus, Founding Partner of P1 Motor Club. “This partnership brings together Radical’s renowned performance with the exclusive, world-class amenities of P1, giving our members and guests an opportunity to experience some of the most exciting cars on the planet.”

Motorsport at Its Best: Radical Racing Experiences

As part of the collaboration, P1 Motor Club members and guests will have access to a range of driving experiences on two of the club’s private circuits: the 4.5-mile P1 Circuit and the 3.2-mile Treasure Coast Circuit. These opportunities will include single-day rentals, entry into P1’s members-only racing series, and participation in major races nationwide.

Primal Racing will also provide on-site technical support, ensuring that all vehicles are race-ready, with a fully equipped shop for repairs, maintenance, and enhancements at the R&D Park.

“There’s no better place to showcase the capabilities of Radical race cars than on our 4.5-mile track,” said Aurora Straus, professional driver and Founding Partner of P1 Motor Club. “With high-speed corners, chicanes, and dramatic elevation changes, the P1 Circuit will challenge drivers and bring out the best in these amazing cars. I’m looking forward to getting back into Radical Cup North America this season and representing Primal Racing.”

Straus, who has driven in the Radical Cup North America series in 2022 and 2023, will pilot a P1-branded Radical SR3 supported by Primal Racing during the upcoming season, beginning with Round 1 at Sebring International Raceway in late February.

A Landmark Partnership for Radical Motorsport in the U.S.

The partnership between P1 Motor Club and Primal Racing is a significant step for Radical Motorsport in expanding its presence in the U.S. The brand, which is well-established in Europe, is gaining traction among private motorsport clubs across North America, from Arizona to Tampa, where its high-performance cars are increasingly in demand.

“This partnership marks a major milestone for Radical in North America,” said Tom Drewer, Americas Director for Radical Motorsport. “We’ve seen Radical cars embraced by members of country clubs and motorsports communities across the U.S., and P1 Motor Club is the perfect fit. The team behind P1 has years of experience and passion for motorsport, which makes them ideal partners for bringing Radical to a new audience of enthusiasts.”

P1 Motor Club: Where Motorsport Meets Lifestyle

P1 Motor Club is more than just a race track. It’s an exclusive automotive community where enthusiasts can enjoy world-class driving facilities alongside a luxury lifestyle. The club offers over 10 miles of private racing circuits, including the 4.5-mile P1 Circuit, along with upscale amenities such as a clubhouse, pool, spa, pickleball and tennis courts, and customizable garages.

Located on 650 acres in Florida, P1 Motor Club offers easy access to Palm Beach International Airport and the Treasure Coast International Airport, making it a prime destination for motorsports enthusiasts from across the U.S. and beyond.

A New Era for Radical Motorsports in America

As the automotive industry continues to evolve, P1 Motor Club and Primal Racing are committed to offering motorsport experiences that combine performance, safety, and excitement. With the addition of Radical Palm Beach, drivers of all levels will have the chance to experience these extraordinary race cars in a one-of-a-kind environment.

For more information about P1 Motor Club and Radical Palm Beach, visit www.p1motorclub.com and www.primalracing.com.

About Primal Racing

Primal Racing is a premier dealer and racing school specializing in Radical Motorsport vehicles. Offering a complete range of services, including race car sales, driver education, and expert performance shop services, Primal Racing is dedicated to providing an exceptional experience for motorsport enthusiasts at all levels.

About Radical Motorsport

Radical Motorsport is the UK's largest racing car manufacturer, producing over 150 cars annually. Known for its high-performance vehicles, including the SR3 and SR10 models, Radical Motorsport has become a favorite among motorsport country clubs and track day organizations around the world. Radical cars are renowned for their performance and accessibility, making them suitable for both amateur and professional drivers.

For more information on Radical Motorsport, visit www.radicalmotorsport.com.