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About us

DRIVEN BY INSTINCT. POWERED BY PERFORMANCE.

Primal Racing is a Sports Car Club of America accredited racing school offering beginner and advanced programs showcasing the power and performance of the Radical SR1: the entry-level sportscar from the manufacturer that won Car of the Year at the 24 Hours of Le Mans.

Our mission is to create the racers of tomorrow by combining the best traditions with the latest innovations. Our instructors offer a fresh perspective on race driver training that focuses on nurturing fully rounded drivers from the inside out. We offer expert training for budding racers of all skill levels – from complete novice to advanced racer and everything in between.

We teach our classes at Atlanta Motorsports Park, the USA’s premier training facility, allowing drivers the unique opportunity to hone their craft on the country’s most technical road circuit while enjoying world-class country club hospitality.

 

WHAT SETS US APART

INSTRUCTORS– We believe a school should be judged by the quality of their instructors and with this, we have spared no expense. Our instructors have won over a dozen championships in a variety of racing series around the world, amassing hundreds of professional wins, poles, and podiums at some of the most prestigious circuits the sport has to offer.

LESSONS– We know racing is not one-size-fits-all which is why we employ a custom learning approach with our instructors offering flexible lesson plans that cater to each individual driver’s needs. We focus on nurturing the whole racer – not just issuing licenses. Our instructors are committed to making every event an experience, from the moment you arrive to the moment you leave.

CARS– We are the only racing school in the United States accredited by Radical Sportscars, offering exclusive access to Radical products, services and racing events including the Blue Marble Cocktails Radical Cup North America, as well as our very own Radical racing series at Atlanta Motorsports Park.

TRACK– The incredible main circuit was designed by one of Formula One’s premier architects, Hermann Tilke. A breathtaking feat of design and engineering, this revolutionary two-mile road circuit is a motorsports masterpiece featuring aggressive elevation changes, a technical circuit layout, high-octane speed straights, and two signature corners as a tribute to Europe’s finest and most respected road circuits – Belgium’s Spa-Francochamps and Germany’s Nürburgring.

VENUE– In addition to the main track, the Driver Development Center includes a large skid pad perfect for practicing oversteer and understeer, hydroplaning, or icy condition driving skills, as well as an 8/10ths of a mile go-kart track also designed by famed F1 track architect Hermann Tilke. Off the track, Atlanta Motorsports Park continues to prove its reputation as one of the most diverse and unique training venues with country club-style amities including a lounge, gym, basketball court, and even a pool if you’d like to cool down and relax after your intense action on track.

RACE SERIES– You got your racing license, now what? At Primal Racing, we are the only school that features our own racing series. Once a month, we hold a race day at Atlanta Motorsports Park where you can show off the skills you learned in a real live-action setting as you compete against other drivers for a coveted podium spot. Sometimes our instructors even join in on the fun, giving you the opportunity to show everyone when the student becomes the master.

OUR PROMISE

PASSION – This is more than a business for us. It’s a passion. We’re about sharing our love of the track with budding racers from all walks of life. Whatever your background, whatever your experience – we’re here to support you on every rung of your racing journey.

PEOPLE– We believe our people are our strength. Our instructors are the energy behind our programs on and off the track and the heart of our reputation. The expertise, knowledge and care provided by our staff are at the centerpiece of our offering and differentiate us from the rest. 

KNOWLEDGE– We know racing. We know what works and what doesn’t. Our instructors have driven tracks all over the world and experienced learning environments throughout the USA. We’re deliberately different. We take the best proven traditions and mix them with the latest innovation, technology and a flexible learning approach designed to match your busy life and skill levels.

EXPERIENCE– We’re dedicated to creating high-end driving experiences. We believe that every day on track should be a life-changing experience – an event that will be talked about and never forgotten. From education to all out thrills, we have the facilities, knowledge, people and passion to create remarkable memories both on and off the track.

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